Feelin' Myself - Pleasure Chest

Art Direction, Campaign, Research & Design Ideation, Content Management, Photography, Social Media, Copywriting, Web Design, Internal & External Graphics, and Collateral.

Our creative team at the Pleasure Chest in Los Angeles was challenged to help customers reimagine their butt as a center for pleasure and relaxation, dismiss stigma, and provide educational tools.

Booty play isn’t something that the majority of folks normally think about as pleasurable. Butt sex traditionally connotes, pain or discomfort, unpleasant sights, tastes or smells, and/or questions about sexuality or gender for some. However, if done properly exploring the backdoor can be fantastic for all!

Our mission was to make anal sex frictionless.

Finally, armed with a boatload of research and countless iterations, we felt we could effectively start the anal sex conversation with the masses. The insight that playing with yourself allows you to learn what your butt likes at your own pace and solo discovery avoids awkward, impatient or stressful scenarios became the voice of our campaign.

The visual language of California Pool culture signifies glamorous, relaxing and entertaining ideas to the viewer and provides a playful color palate, friendly design elements and sexy photography.